"Older Internet users may remember the battles over the commercialization of the web in the early 1990s, when the first Mosaic browser was introduced. Back then, pioneering adopters passionately condemned the first web advertisers and tried to bring down their sites with "flaming" attacks. The fight was lost as consumers voted for free information supported by advertising over subscription services. Ironically, online advertising and the commercialization of the web achieved important goals of the resisters: to preserve the web as a medium for free publishing and communications...."
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Source: HarvardBiz
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