In 2005, Hamdi Ulukaya, a Turkish immigrant to the U.S., bought a defunct yogurt factory being closed by Kraft Foods in upstate New York. He had grown up in a... Read more →
Social media adoption: How will marketing spending patterns change?
"Although social media adoption rates are still relatively low—more and more companies are jumping in. And,as they do, we may see a dramatic shift in marketing spending patterns. Today, most... Read more →
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Branding: Articles on Taglines & Logos
Marketing Profs has a number of articles on branding, here are the links to the list of articles on logos and taglines... Read more →
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Word-of-Mouth Marketing - Finding the First Mouth
"Call it viral, buzz or word-of-mouth advertising: Getting customers to spread the word about a new product through their social or professional networks is a hot strategy in the marketing... Read more →
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