In 2005, Hamdi Ulukaya, a Turkish immigrant to the U.S., bought a defunct yogurt factory being closed by Kraft Foods in upstate New York. He had grown up in a...
Read more →
"Although social media adoption rates are still relatively low—more and more companies are jumping in. And,as they do, we may see a dramatic shift in marketing spending patterns. Today, most...
Read more →
"Call it viral, buzz or word-of-mouth advertising: Getting customers to spread the word about a new product through their social or professional networks is a hot strategy in the marketing...
Read more →